Beacon Capital Partners was in need of a marketing campaign to reach commercial real estate brokers that reflected One North Dearborn’s exciting new image. 

This offbeat series was bold and genuinely different from other real estate marketing materials out there. With unique form factors, striking magenta, and brash messaging, One North Dearborn has become a building where brokers bring clients to get the deal done.

Materials produced:
• 5 unique direct mailers including a flip book, custom book jacket, oversized accordion fold, and branded sunglasses
• Corresponding MailChimp e-blast campaign
• Environmental graphics installed within One North Dearborn's tour space

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Created under Pivot Design

Brooklyn Boulders’ partner brand, BKBX, was in need of a friendly facelift. The original brand’s look-feel was dark, intense, and unapproachable. It proved to scare potential members away by inaccurately portraying itself as a gym for elites, only.

With adjustments to key brand elements, the updated BKBX brand became more friendly and attainable.

Pivoting to a friendlier look-feel included:
• Adding a fun, bright color palette
• Softening imagery by shifting to bright, clean photos with subjects that are diverse, natural, and approachable.
• Adding more playful typographic touches, including the use of a bolder version of the brand font, Montserrat.

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Created at Brooklyn Boulders

Partnering with commercial real estate giant Cushman & Wakefield, Beacon Capital Partners needed a marketing campaign that reflected the prestige and legacy of a timeless Chicago building, 330 N. Wabash. 

This series aimed to exemplify the minimalist style of the building’s famed architect, Mies van der Rohe. Clean lines, thoughtful white space, and special-commissioned screen printed posters positioned 330 N. Wabash as a place of modern, sophisticated style.

Materials produced:
• 4 custom gate-fold direct mailers, including a special pearl foil technique
• Corresponding MailChimp e-blast campaign
• Limited edition screen printed poster series, paired with a gallery-style direct mailer
• Environmental graphics and gallery framed posters installed within 330 N. Wabash’s leasing space

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Created under Pivot Design

Graphis Silver Award Winner: 2019 Poster Annual

Partnered with Delicious Design League for limited edition screen prints

Baxter Healthcare wanted to start a program aimed at educating and empowering patients living with hemophilia. The Hello Program, consisting of 21 individual hemophilia-related topics, became a national educational platform for Baxter employees to help hemophilia patients navigate their difficult journey—everything from dealing with insurance to handing bullying at school.

This robust array of branding and collateral was designed to be friendly and approachable. Bold colors and playful graphics presented information in an easily digestible way, and was well received by both patients and employees of Baxter Healthcare. 

Materials produced:
• 21 custom-designed Powerpoint presentations in both English and Spanish
• Patient-facing presentation materials including activity-based notebooks, informational takeaway cards, personal care plan brochures, therapeutic stress balls, and presentation review sheets
• Internal, employee-facing materials including name tags, handouts, and presentation guides

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Created under Pivot Design

Activcore Physical Therapy & Performance is transforming the physical therapy experience by providing a new way to heal and become active for life. They were in need of a premium lifestyle brand, with iconic potential, that stood out from their competitors.

The Activcore logo is anchored by a distinctive red "A" icon, representing flexibility and movement. This mark is strong enough to be used by itself or within a full lock-up. The look-feel of the Activcore brand is clean and uncluttered with bright whites and fresh, natural photography—all punctuated by energetic bursts of Activcore Red.

Materials produced:
• Activcore identity and collateral including business cards, notecards, notebooks, letterhead, envelopes, and pocket folders
• 84-page “Activcore Way” manual
• Internal brand launch event materials including pop-up banners, name tags, table décor and Powerpoint templates
• Employee and client apparel
• Client welcome kits including branded bags with hang tags, t-shirts, water bottles, pens, and informational booklets

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Created under Pivot Design

For Brooklyn Boulders, Pride Month is an important time of year. Every June, BKB facilities host special events in support of the LGBTQ+ community. In 2018, we looked to depart from the standard “put a rainbow on it” approach by breaking free of the colorful arch and using bold, vibrant colors in a new way…all while being just a little bit weird.

Vibrantly painted and decorated hands were used to represent BKB’s diverse community of climbers as they grasped colorful climbing holds and intertwined with each other. Posters were displayed side by side, collaging walls and windows with BKB’s inclusive hashtag #BKBLove.

Materials produced:
• Painted hand photoshoot and art direction
• 16 unique promotional posters
• Event postcards and handouts
• Print and digital ads
• Digital website and email banners
• Animated gif
• Promotional video (art direction)

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Created at Brooklyn Boulders

BKB Wild is a set of unique, immersive outdoor programs designed to connect city-dwelling Brooklyn Boulders members to outdoor adventures.

The logo design is inspired by vintage wilderness badges, while keeping a modern touch that fits into the Brooklyn Boulders brand ecosystem. An additional icon system was created to indicate the activities involved in each excursion.

Materials produced:
• BKB Wild logo
• Icon system
• Brand color palette
• Business cards
• High-level copywriting
• Digital website and email banners
• 4 unique promotional posters
• 3 unique promotional postcards
• T-shirts and stickers
• Seasonal trip calendar booklets and handouts

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Created at Brooklyn Boulders

Each year, Chicago’s Harris Theater for Music and Dance aims to be a meeting place for world-class performers and community-based outreach—a place where audiences are inspired. 

The “Let it Move You” season campaign was a fusion of brilliant colors, bold typography, and dynamic imagery that expressed the energy and enthusiasm of the theater, itself. “Move” became a word of duplicity—meaning both the physical movement of dance and the emotional movement the audience feels when experiencing a performance.

Materials produced:
• Campaign theme and messaging
• Season brochures and direct mailers
• Large-scale posters
• Digital web banners
• City-wide street banners
• CTA bus and train ads

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Created under Pivot Design  

This budding clothing company was in need of a brand that captured the fun, flirty nature of their garments, while maintaining an air of elegance. A simple logo conveys sophistication, with a touch of playfulness sweeping though the lines of the logo’s characters. The brand’s classic color palette of gray and black is subtle, allowing the colorful garments to be the main focus of the brand. 

Materials produced:
• Collateral materials including business cards, notecards, letterhead template, MailChimp template, and social media imagery
• Garment label and hang tag
• Packaging elements including custom-branded boxes, tissue paper, and stickers
• Shopify website template

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Created under Pivot Design

The University of Illinois at Chicago wanted a publication to commemorate and reflect upon the history of their prestigious Medical Campus. Complete with a self-guided walking tour, this 110-page book explores the stories, artwork, and architecture behind a university that helped shape the landscape of Chicago's Near West Side.

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Created under Pagliuco Design Company

A collection of various poster designs created for Brooklyn Boulders events.